The effectiveness of e-commerce sites is reviewed based on conversion rates. In fact, the conversion rate acts as one of the main KPIs in e-commerce sites. Whether you’re starting a new e-commerce store or having a standing online store, the ultimate goal is to increase the e-commerce conversion rate.
On the internet, there are millions of e-commerce websites. In this article, you’ll find out 7 conversion hacks that can help grow sales.
7 Proven Ecommerce Conversion Rate Optimization Hacks
It’s not easy to improve your store’s conversion rate by following a single strategy. There are almost 200 ranking factors that contribute to the better ranking of sites in SEO which flows on to traffic and conversions. To get started you will need to try these hacks to improve your site’s conversion rate:
1. Keep an Eye on Site Speed
You want to get information about anything, and the site is taking time to show up the results, would you like to wait or close the site? Obviously you’ll close that site. So, the point is to keep your site speed optimized.
Your site shouldn’t take more than two seconds to load. When sites take more time than this, customers lose interest. Can you imagine a one-second delay can reduce the conversion rate by 7%? In today’s world, everybody wants to get quick results. Do the following steps to test and improve your site speed.
- Use Google PageSpeed Insights tool and GTmetrix to test the site’s speed.
- Check your hosting plan and ensure that you’re using the highest performing version.
- Use plugins or tools to optimize your site’s images. Images can kill your site’s performance, so you have to go for paid options to optimize images.
Check the site speed report and see where you can make improvements.
2. Ensure that SEO and CRO Are Working Together
SEO stands for Search Engine Optimization, and you can optimize keywords to drive traffic to your page. CRO stands for Conversion Rate Optimization. When both these factors work together, they help increase traffic and conversions.
It’s essential for an e-commerce site that both of these must work together because you can’t sacrifice any of them. SEO can help your content get a higher ranking in the search results. On the other hand, CRO help to optimize content for customers and users. In CRO, the goal is to encourage users and customers to complete call-to-action.
Let me tell you one thing; it’s not easy to merge these two. You might have seen some sites that only want to drive traffic, and they ignore the user experience. If you want to get traffic and conversions, do these three things:
- Do proper keyword research and on-page SEO of your posts and pages.
- Ensure that your content is of high-quality. High-quality content means it should be engaging and to the point.
- Provide better UI and UX. UI means User Interface and UX means User Experience. Both of these elements are ranking factors.
So, when SEO and CRO work together, you can achieve the desired goal that is increased conversions.
3. Make Your Site Responsive
Responsive design means whatever the device user or customer is using, your site must fit the device. Ensure that users will not have to scroll, resize, or pan to get what they’re looking for.
There must be clear navigation bars so that customers can go wherever they intend to go. Moreover, make your site mobile responsive. For e-commerce sites, mobile-first design is the key.
If your site isn’t mobile responsive, you’ll not get a higher ranking. Ensure that you test your posts before publishing.
4. The Format of the Copy Must Be Compelling
Your site’s copy must be eye-catching. Some visitors scan your site, and they don’t read it. So, the copy must be well-formatted so that it can capture the reader’s attention. Ensure that important information is at the top.
While creating copy, keep your target customers in mind. Use conversational words like mind-blowing, cool, and stunning to get engagement from customers.
5. Use High-Quality Images
High-quality images and videos can significantly improve conversion rates. Moreover, a short video can help customers know about the product features, and you can explain everything.
6. Show Customer Reviews on Your Site
People love to buy products that other people are using and enjoying. Nobody wants to be the first customer. When you show customer reviews, you play with the customer’s minds. A study shows that more than 92% of people read reviews before purchasing a product.
Customer reviews improve your site’s credibility and help win the customer’s trust. You can use social sharing buttons to encourage likes and shares. The purpose of showing reviews is that people are using and loving your products. It will encourage new customers to purchase your product. In this way, you can convert more traffic into sales.
7. Make the Checkout Process Easy
Just imagine you are interested in a product and you put it into the cart, and when you reach the checkout phase, it has lots of complications. You’ll definitely quit and don’t proceed. Customers do the same thing.
You have to simplify the checkout option. Make it easy so that customers can easily place the order. Offer a guest checkout option. Many customers don’t want to register on your site, and they just want to purchase the product. You can skip this option and let customers choose the product and directly go to the checkout process. Shopify websites do a good job of this by having a simplified standard checkout as the default.
Guest checkouts can significantly reduce the difference between a sale and an abandoned cart.
The ultimate goal of any site is to get traffic. The goal of an e-commerce site is to convert traffic into sales. These 7 hacks can help improve the e-commerce conversion rate. Moreover, e-commerce SEO can do wonders for your e-commerce store.