Improving web experience for mobile users is referred to as mobile web design. Websites are designed to cater to the needs of users and make it as less complicated as possible. However, as browsing preferences have changed, designers expanded their focus on designing websites for mobile devices.
There are a lot of benefits that you can get if you have a user-friendly website design. Companies or business owners that invest in user-friendly website designs often get more engagement because there is increased activity on their pages. If you are an entrepreneur, your main goal is to profit from whatever service or product you introduce to the market. It is advantageous to those that utilize mobile-friendly websites since it is easier to convert leads into sales.
How Do We Design Our Mobile Website To Be More User-Friendly?
A mobile-friendly website design is key to providing users with a positive experience on your site no matter what device they are using. Here are some tips to keep in mind when designing your mobile website:
1. Responsive Layout
A responsive layout adjusts or adapts according to the size of the user’s device. The development and design of the web should respond to the user’s environment and behavior based on the platform, orientation, and size of the screen. Usually, developers use a combination of layouts, flexible grids, and images.
Another technique used by developers to achieve a responsive layout is media query. Media queries enable content rendering to adapt to various settings, such as automatically resizable graphics and changing screen resolutions.
Screen orientation, such as portrait or landscape mode, is a common feature of mobile devices. Thus, designers need to create a fluid and flexible website. Designers opt to create sliding composite images, reveal, or hide portions of images, or forefront images that scale with the layout.
2. Optimize Website Speed
Website speed is important in setting a good impression for your website. That is why the majority of users leave a website if the page is unresponsive or takes too long to load. In addition, negative effects such as low engagement and low conversions rates are common if you have a slow website speed. Hence, developers should consider optimizing their website speed to promote a mobile-friendly website design.
Here are the best ways you can optimise your website speed:
- Adopt cloud-based website monitoring
- Pick the right hosting Service plan
- Optimise image sizes
- Minimise the number of HTTP requests
- Lessen the number of plugins
- Switch to HTTP/2
- Make use of content delivery network (CDN)
- Utilise website caching
- Write mobile-first code
If your business heavily relies on your website to communicate with customers, it can be difficult to improve website performance. However, web optimisation will surely boost your business.
3. Avoid Pop-Ups
What are pop-ups on websites? Website popups are windows that automatically “pop up” into your display without the user’s explicit consent. Pop-ups can inform users such as agreeing to use a cookie.
Try to remove popups from your website. On a computer, it’s simple to show a popup that doesn’t take up the full screen, and it’s simple for people to click the ‘X’ and continue browsing if they are not interested. However, a phone works differently.
Blocking mobile pop-ups can be quite difficult. Even if you make the ‘X’ big enough to be clickable, it’s not always easy to find on such a small screen, and users often accidentally click the popup itself. Mobile pop-ups are more likely to frustrate users.
4. Improve Text Inputs
One of the major inconveniences to mobile accessibility are text inputs. A word or two here and there is not a major inconvenience, but who wouldn’t complain if a mobile site requests an email address and then makes you use one hand to cycle through the alphabet, capitalization, punctuation, and symbol menus? It is both too draggy and complicated for the user. That is why you should reduce form fields as much as you can.
5. Readable Fonts and Text Size
Texts and content should go together in mobile web designs. The readability of a website’s text or web typography prioritises formatting and fonts to create a smooth reading experience for its users. Ideal text size, fonts, and typeface are the few factors that determine the accessibility and readability of websites.
Common fonts such as Arial, Calibri, Helvetica, Tahoma, Times New Roman, and Verdana are generally more readable than others. It is important to choose readable fonts because you can help the user to understand your message and get the information they need quickly.
Always remember that your goal in creating a mobile-friendly website design is to provide the best possible experience for the users, regardless of the device they’re using. The five tips mentioned above will not only improve your website, but it will boost your business big time. So, enjoy business growth through added lead conversions, engagements, and page awareness by creating your own mobile-friendly website today!