UX or user experience is the backbone of all websites.
UX is the process of improving customer satisfaction by boosting efficiency, usability and accessibility of a website. Conversion rate is affected by UX design which means that businesses should give emphasis to this and hire the best UX designer.
With the right UX design, it is much quicker and easier for users to browse your site which will then lead to more traffic and conversions. A great user experience design streamlines the site flow so that users can browse more easily and quickly.
Improving UX can quickly convert visitors into leads and buyers into brand advocates.
Tips for Improving Your Website’s User Experience
Here are our Four tips on how to improve your website’s user experience
Design a Clear Call to Action Button
Call to Action buttons are used to guide users and may be marked by a variety of labels. Some of the most common CTAs are: download a free ebook, start a free trial, download the app, sign up for updates and many more.
Having a clear Call to Action improves the user experience of your site and increases conversion rates. It should be on every page of the site, and should always be visible to people who are browsing on the site.
Studies show that websites with clear CTAs have higher conversion rates and improves overall user experience.
The best practice is to place your CTA above the fold which makes it more visible to users.
Here are some things to remember.
- The color of a CTA matters. It can make it more prominent and eye-catching, using colors to contrast with the rest of the web design. For example, use bright colors for CTA’s when designing dark backgrounds on the page.
- The CTA text should be action oriented. Avoid using passive verbs, and make the text subtle but not too invasive. Use CTAs appropriately so that it doesn’t seem rude or deceitful to the users.
- The word count for a Call-to-Action text should not exceed five words.
Catch 404 Errors
Users expect to land on a specific page when they are searching for something. In an instance where they land on a 404 error, many of them will navigate to another site to search for a faster service.
There’s no denying 404 errors can make your site turn off potential users. But, it’s not possible to avoid them all. What do you do then?
- If you find out where the error is and fix it as soon as possible, then your 404s will decrease.
- Provide specific error messages to keep users engaged, instead of the frustrating 404 message that seems like it’s been there since the last century.
- Use relevant images in the error page to reduce irritation to the user.
- Customize the error text and add a personal touch in order to provide a smooth browsing experience.
It is not possible to completely eliminate error messages. However, fixing them as soon as possible will bring you one step closer to a better UX.
Use Authentic Images
Images can instantly lift up any page, making it more visually appealing. Different kinds of images on a webpage can make the overall design strong or weak.
Avoid stock photos; they will hurt your website more than it will help it. While it is affordable and easy to use, they will do more harm than good.
Stock images are often too generic, and viewers can easily tell that they’re fake.
Original photographs are more attractive than stock photographs. In short, people want to see what is real and what they know, instead of old photos that are recycled again and again.
Using stock photos will tell the viewer that you have not put in much effort. It won’t look unique because visitors might have seen it somewhere else.
Keep in mind that quality images are worth the extra effort and will set your brand apart. Avoid stock photos.
Faster Page Loading Time
A quicker and smoother web experience for the customers can lead to higher levels of engagement and more conversions.
Too slow page load times can result in site abandonment by users.
If your site takes longer than 3 seconds to load, it increases the odds that the user closes your page before anything loads and never visits again.
Remember, it is important to optimize for mobile users as well. Google recommends that all website owners follow the “mobile-first approach” where an optimized and designed webpage is done without fail.
Google’s Page Speed Insights tool is a great way to check how quickly your site loads. It gives you information on where the problem areas are and also presents solutions on how you can fix them.
A good UX is not just about giving visitors relevant information. It also involves giving guests information in an engaging and pleasing manner. Even if your product or service is good it won’t be able to capture your customer’s attention if your website is not user-friendly.
Invest time and effort into creating an engaging website design. Focus your efforts on providing the best UX and you will be repaid with more traffic and better conversion rates.