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digital marketing

As we have said countless times in our blog, search engine optimization or SEO is necessary for businesses wanting to improve their online visibility and attract organic traffic. To create an effective SEO strategy, it is essential to conduct a comprehensive analysis of your website’s strengths, weaknesses, opportunities, and threats or SWOT Analysis. This helps...
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digital marketing
Digital marketing is a complex process that requires the evaluation of different metrics to achieve business objectives. However, with so many digital marketing tools available, finding a single source of truth can be challenging. Evaluating digital marketing performance requires both subjectivity and objectivity – which can be achieved through industry-standard KPIs, clear business objectives, and...
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It goes without saying that ChatGPT has completely changed the world, and its appeal is only growing. The chatbot is well-known for its hysterically accurate responses and hilarious outcomes. ChatGPT has begun to have an impact on digital marketing too. Let’s find out how. ChatGPT – The Amazing AI The Natural Language Process, or generative...
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digital marketing
eCommerce is continuously taking over the world. In an article by Red Search, there were 19.45 million Australian eCommerce users in 2020. This only proves that this new and innovative way of shopping is now the standard due to its convenience, cheaper selections, and huge discounts. Businesses of different industries have already entered the digital scene to...
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Digital marketing agency Sydney
People are spending more time on the Internet. Even before the global pandemic hit us, there was already an evident rise in the number of Internet and social media users. An article proves this by revealing that back in 2018, 4 billion users were already online. And now that we have experienced a global lockdown, statistics revealed that users...
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digital marketing
Have you ever thought about what makes a good digital marketing agency? Well, if you are looking for an agency that gets the job done, then look for agencies with these must-have features! Killer Website What does it take to have a killer website? Usually, users tend to engage more in a website that has...
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Reasons Why You Should Be Doing Email Marketing
Email marketing may sound very outdated. Especially when compared to ads and marketing done on social media platforms and others, but it actually isn’t. Email marketing, put in simplest terms, is the process of sending promotional emails and newsletters to a selected number of readers (however big or small the number may be). In Europe,...
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digital marketing agency sydney
These days, everything revolves around digital marketing. Digital marketing has become the means by which many businesses attract new customers. It has become the driving force behind a business as many move away from brick-and-mortar stores and pricey print marketing tactics. Why Hire a Digital Marketing Agency? At first, digital marketing may appear simple –...
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traditional vs internet mktg
The world of marketing has been transformed by technological and economic changes in recent years. Both businesses and consumers have become increasingly sophisticated. Although it hasn’t quite led to the eradication of traditional marketing, the internet has revolutionised conventional marketing practices and greatly contributed to the appearance of new ones.  As an entrepreneur, you need...
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seo-structure
Is domain authority (DA) a worthwhile metric or a meaningless waste of time? The answer to this depends entirely on which SEO you’re talking to. Some swear by DA while others consider it a pointless vanity metric. The confusion perhaps arises because domain authority is not used by Google when establishing search rankings. DA has...
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digital marketing
The coronavirus disease (Covid-19) pandemic is causing a major downturn around the world. With many people on lockdown and many businesses shut around the world, a looming recession seems to be on the horizon. However, there is a small beacon of light for many businesses. Thanks to the advent of the internet, many businesses are...
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digital marketing
A small business without a digital marketing strategy is akin to a ship without a captain at sea. If you think this is an exaggeration, you’re wrong. There is more at stake for small businesses compared to their bigger counterparts. As more and more people turn to online shopping, this means that there is a...
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web design mistakes
The internet is very different from what it was 20 years ago. Nowadays, we have become more dependent on this technology and use it for almost everything in our lives. We use it not only to connect with friends and family around the world, we also use it for shopping or to do our jobs....
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digital marketing
Digital marketing strategies come and go but the most effective ones become a permanent fixture. The reason why many trends come and go is because of the reaction of the potential customers. The reason why they stay is because these strategies fill a need that has already begun to emerge. For many small businesses, budget...
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email-marketing
Are your email campaigns not delivering what you were hoping for? Are you wondering where you went wrong with your marketing campaign? If you’re scratching your head wondering where it went south, you’re in the right place because we have some of the most relevant and actionable email marketing tips you can apply in order...
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online-shopping
There are a lot of digital marketing strategies available today and there are even more suggestions available. But how many of them are actually effective? To compete in the overly competitive digital landscape today, you need to be armed with the right strategies. You’ve probably heard about some of these and they have become the...
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smo
Its no surprise that social media has a great impact on our society, whatever the field of activity we may be doing, we are constantly confronted with the need to use web or social networks. Thus the key factor for the successful existence of a business or  company is to keep the website up to...
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