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Social Media

The Air Force and social media
Social media is a great way for small businesses to build their brand, but it can also be overwhelming. How do you know which platforms are right for your company? And what platform should you focus on first? This post will answer those questions and more by giving you advice on how to identify which...
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customer comments
If you want to increase engagement on Facebook, there’s no need to pay for ads or rely on a third party. Organic reach on Facebook has been declining for years, but that doesn’t mean you can’t still reach your audience on the platform. In fact, there are many things you can do to reach more...
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instagram influencer
As the world continues to shift at a rapid pace, Instagram has remained an important part of our day-to-day lives. It’s a platform that we use for both personal and professional reasons, but there are certain trends on Instagram that we need to keep an eye on in the coming year. Here are some of...
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social media sydney
Social media is a vital marketing strategy for leveraging the power of your business. It can help you grow and reach new customers. Social media helps bring a massive audience of customers closer together, bridging the gap between the company and their customer. There is no doubt that social media marketing has numerous benefits for...
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marketing-strategy
If you have a podcast and are on social media, it’s time to consider a social media strategy for your podcast. Podcasts are a fast-growing tool for businesses and entrepreneurs with knowledge to share. Why? Because podcasts are more convenient compared to reading blogs or watching videos. Podcasts are perfect when you’re multitasking. They can...
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social media and mobile phone
SEO and social media are two essential components of any effective online marketing campaign. However, there’s been some confusion that SEO and social media are separate entities, each operating in their own world with distinct marketing results.  It may be unclear if social media has a direct impact on search engine algorithms, but it’s a...
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viral_main
The word “engagement” is often heard in social media but not many brands know how to achieve it. Many brands on social media often pursue activities like gramming, tweeting, liking, following and updating about product, services or content; but this has very little to do with engagement. Engagement can be hard to do because you...
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instagram influencer
Social media was originally used by people to connect or establish a network with their old friends. It also served as a communication tool between people or a group of people. Nowadays, social media is more than just a sharing platform. It has become a way to raise awareness for a business or a cause....
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Instagram_marketing_strategy
We all know that no online marketing strategy is complete without Instagram. This platform has 800 million users and 500 million profiles are active on a daily basis. What’s more, 70% of IG hashtags are branded. This means that if you’re not on Instagram yet, you should sign up right now. This could also mean...
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The Air Force and social media
Marketers are already familiar with the Big 3 social media platforms: Facebook, Twitter and Instagram. Marketers love them because they provide an easy way of promoting and sharing products and services. However, new social media platforms are created all the time. While they don’t have the same popularity as the Big 3, a handful of...
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social-media-marketing
Whether you’re posting on Facebook, Instagram, Twitter or LinkedIn, the content you share on social media can make or break how readers perceive you. This is why you need to be careful when it comes to the kind of content you share online. If you don’t have a system for choosing content, you’re in the...
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social-media-marketing
A successful marketing strategy can help your business grow. Social media is one of the best marketing tools for businesses because it helps to solidify branding, create quality leads and deliver sales. However, social media can be time consuming. This is especially true if you don’t have a sound social media marketing strategy. Businesses who...
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social-media-marketing
Social media can be an amazing tool for businesses especially if it is used correctly. However, there could be serious consequences for a business’ reputation if misused. Like other business tools, social media is a double-edged sword. Its effectiveness depends on how it is used. One of the best ways to use social media the...
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Social Media Sphere
The thing about social media is that it’s easy to undo months of hard work in seconds. This is because when you post bad content on social media, it overshadows all the effort into building your online presence and brand. Types Of Content To Stop Posting On Social Media Here are different types of post...
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social-media-tools
Social media has become a great tool for business to reach out and interact with their customers. Engaging customers and communicating with them is important because it does not only improve brand awareness but also boosts customer satisfaction. Social Media Tools Your Business Really Needs If you’re a business that’s looking for ways to manage...
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Social Media Sphere
Online marketers are constantly faced with multiple responsibilities. They need to be on top of social media marketing, customer experience and advertising to name a few. Luckily for marketers like you there are a lot of tools available to help you succeed and stay productive. There are tools for content creation, discovery, scheduling, publishing, analytics...
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common-seo-mistakes
CMS providers like WordPress are well optimized for SEO out of the box, but it is not perfect. In fact there are many onsite SEO mistakes that users make especially in WordPress. Common Onsite SEO Mistakes The bottom line is that you are responsible for a well-optimized website. if you’re not following SEO fundamentals any...
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linkedin
Do you know that according to experts, 80% of B2B leads come from LinkedIn and 79% of B2B marketers say that the site has been an effective avenue for lead generation? That’s right. Over the years LinkedIn has become a platform to generate leads for businesses. Whether your business goals are to improve visibility, boost...
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analytics
Nowadays, social media analytics has become an invaluable tool for businesses of all sizes. It provides valuable data that can be used to maximize the growth of any business. From understanding customer behavior to uncovering industry trends, companies are utilizing more data from their social media channels than ever. If you’re not into social analytics,...
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Influencer-marketing
Small business owners are constantly looking for ways to get their company brand on the radar of potential customers. Social media is not only a great way to engage customers; it’s also a great way to find new ones. Small businesses have a big advantage on social media compared to big companies. How? It all...
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